Last updated: 2026-01-03
Dry-peel coupon labels (instant redeemable coupon / multi-ply) are used for on-pack promotions where a coupon layer must peel cleanly, without leaving the coupon side sticky.
Coupon labels are quoted to spec. Tell us your label size, coupon size, and where it’s applied.
How they work (simple)
- Base layer: stays on the package.
- Coupon layer: peels away cleanly (dry peel).
- Release system: controls tack so the coupon isn’t a mess.
What to specify
| Spec | Why it matters |
|---|---|
| Coupon size + content | Determines ply structure and layout constraints. |
| Application surface | Adhesive selection depends on packaging material. Related: adhesive selection. |
| Handling environment | Moisture/abrasion affects finish and durability. |
For promotional labels generally, start here: Promotional & event labels.