Last updated: 2026-01-03
Holographic and glitter materials can deliver ridiculous shelf impact — but they’re not “set-and-forget”. Reflection, texture, and busy patterns can hurt readability and scanning if you don’t design with intention.
Want holographic labels that still scan and look premium? We’ll quote the right material direction and review the layout for print reality.
Best uses
- Product launches, limited drops, promos and events
- Brand accents (logos, badges) on premium packaging
- Anti-tamper and authentication concepts (spec dependent)
Design rules (so it doesn’t look like a mess)
- Keep key info on a quiet background: ingredient panels, warnings, instructions.
- Protect scan areas: don’t place QR/barcodes over holographic patterns.
- Test small type: reflections reduce perceived contrast.
What to send for a quote
| Input | Why we need it |
|---|---|
| Label size + shape | Finish and material behaviour changes with die-cut complexity. |
| Application (hand vs machine) | Some specialty materials are less forgiving at speed. |
| Environment | Moisture/oils/handling determines whether you need film durability vs paper aesthetics. |
If this is for a promotion, start here: Promotional & event labels.
Prefer a safe “luxury” look? Metallic labels often deliver premium impact without the scanning risks of holographic patterns.