What does “roll unwind” mean (and how do I choose it)?

Last updated: 2026-01-05

Unwind tells us how the labels come off the roll (face in/out + where the leading edge is). If unwind is wrong, applicators misfeed or labels apply upside down.

What we need to know

  • Face out vs face in
  • Leading edge direction (where the label peels first)
  • Core size + max roll OD (so it fits your machine)

If you’re not sure

  • Send a photo of your existing roll (how it sits on the spindle)
  • Tell us your applicator model (or “hand apply”)
  • We’ll confirm unwind on the proof so you approve it once

Need the diagram? This guide shows all 8 unwind positions.

See unwind positions → · Request a quote →