Labels & Packaging

Labels and packaging are an engineered system: surface + environment + handling + application method. If you start with the failure modes, you spec less, reprint less, and launch faster.

Start with the failure modes (not the material name)

• Moisture + condensation: refrigeration, ice buckets, bathrooms, cold storage.
• Oils + chemicals: personal care, automotive, cleaners, workshops.
• Abrasion + scuff: shipping, warehouse handling, bins, tools, repeated touch.
• Temperature: heat near equipment, freezer conditions, outdoor seasonal swings.
• Compliance constraints: required text hierarchy, warning panels, barcodes, variable data.

What we do (and what we need from you)

• We do: print to approved specs, run proof-before-print, and flag risk points (scan contrast, bleed, edge lift risk) before production.
• We need: your container surface + environment, your required text, and any compliance requirements you must meet.
• We don’t do: claim certifications by default. If your supply chain requires a specific standard, tell us what it is and what documentation is required.

Most-used label directions (quick mapping)

• White BOPP — best default for waterproof/oily handling.
• Clear BOPP — premium look; protect readability and contrast.
• Paper / Kraft — premium feel; spec for moisture and scuff.
• PET / Vinyl — industrial durability direction (heat/chemicals/outdoor).

Read this before you brief a designer

• Product label design guide — layout hierarchy, readability, and scan reliability.
• Does my artwork need bleed?
• What file format should I send?

Spec-driven resources (built to prevent bad runs)

• Label & packaging solutions (start here)
• Adhesive selection matrix
• Roll core sizes + OD
• Roll unwind positions
• Variable data printing (serialization, QR, barcodes)